There are certain misconceptions which need to be cleared up to avoid business owners and website developers being misled when it comes to choosing their domain names. It is essential because for your online identity, making an informed decision is of utmost importance. These are misconceptions regarding domain names:
MYTH: YOUR DOMAIN NAME HAS TO END WITH .COM TO BRING SUCCESS
Fact: Indeed, the most reputable and widely used domain extensions are .com however this is not the only extension that can be used for a functional website. It is entirely appropriate to use the extension relevant to one’s industry or niche.
MYTH: SHORTER DOMAIN NAMES ARE ALWAYS MORE DESIRABLE
Fact: It is correct to say that shorter domain names are easier to memorize. However, does it make sense to have short domain names if they are vague? So in essence, shorter domain name is good but it does not have to be cut so short that it loses its essence and therefore a longer domain name should be considered.
MYTH: ONE DOMAIN NAME IS ENOUGH
Fact: A large number of domains are owned by successful businesses or organizations. This can be the additional domains which are closest to your core domain, the most likely misspelled versions of your core domain, or the most likely to be sought after relevant domains. In order to secure one’s brand and send traffic from different searches to one site, multiple domains are important.
MYTH: ONCE YOU GET A DOMAIN, IT IS YOURS FAITHFULLY AND FOR EVER
Fact: When buying a domain name, one acquires the ownership for a pre-defined period usually around between 1 to 10 years. Don’t forget to renew your domain.
MYTH: ONLY THE CHOICE OF DOMAIN NAME AFFECTS SEO FACTORS
Fact: The presence of domain name containing keywords may help to a certain extent in improving search engine optimization, but that is not primarily what will assist in ensuring that a website gets higher ranking on search engine results pages.
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