How to Use Facebook to Market Your Website?

According to Statista, it has been reported that Facebook has over 2 billion users, and over a billion of them visit it every day – sometimes multiple times a day. Fact is Facebook has become a norm in everyday’s life. Within the last couple of years, choosing not to be on Facebook has become an eccentricity.

For business companies, the large audience pool in Facebook is what makes it a great marketing tool that allows these big companies to reach out to their targeted audience instantly and driving more traffic to their website and thus increasing sales conversions at the same time.

If you aren’t on Facebook already, you’re missing out a great opportunity here. So, what are you waiting for? Here are the four main steps you should take on how to use the Facebook to promote your website today!

Step One:  Create Facebook Page for Your Brand

Creating a Facebook page for your brand is the very first thing you need accomplish. Your Facebook page is the first thing people actively looking for you on Facebook will see. Make full use of your Facebook Page by inserting a link to your website which will help to promote your brand.

To create a page, click on Create a Page on the Facebook Business Site

Choose the appropriate category from the options provided.

And start filling in your information.

Visual appeal is what meets the eye. So make sure you find a good cover photo to include on your Fan Page as well. While adding your website link on your page is a good start, it’s not enough to drive new traffic to your website.  First, people have to find your Page.

Step 2: Promote Your Page Clients and Followers

Once you have created your fan page, you cannot expect traffic to start flowing in and hoping people will navigate to your Facebook Page on their own. You still need to promote it with your own efforts. While this may seems backwards to focus efforts on promoting your Facebook page when your ultimate goal is utilizing Facebook as a tool to promote your website, you won’t get any traction on Facebook until people start following you there. To boost your marketing effort, you can place your Page link on your website and in emails you send to customers. For example, you can order bright, colourful stickers to put up in your store encouraging people to follow you on Facebook and include a mention of your Page on any advertising materials that you create. The people most likely to follow you are those you already have a relationship with, and their interest in your Facebook page is crucial for it to accomplish anything.

Step 3: Share Your Content on Facebook

People love engaging contents. To gain the attention of your subscribers or followers, you have to give them something to keep them interested in your Page and brand. So start sharing your content on the website. For example, you can link to blog posts, funny videos, podcasts, or anything else you’re creating that’s of value to your followers. People also love sales & discounts! So you may want to share any promotion, discount coupon or deals that will catch the attention of your potential customers – and make sure link it back to your website.

Besides posting engaging contents, you can also consider making your posts interactive. Ask questions that will encourage your followers to use their thinking cap to answer your questions, or make use of Facebook’s voting features.  In essence, you do not want your page to just be about pushing your own content, you want it to be a space to interact directly with your followers.

While it’s tempting to take this opportunity to share your own content and link back to your website, don’t make that all you share. Look for opportunities to share other relevant content or post updates about things your followers will be interested that aren’t about your brand. For example, your fan page is all about facial make-up. You may want to post articles found in popular cosmetics pages like SilkyGirl or ladies swimwear Aerie

Step 3: The Use of Paid Advertising

If you wish to expand your reach to more new people who are not aware of your brand, then you’ll need to consider investing in Facebook Advertising or also known as Facebook Ads.

Do you think creating Facebook Ads is tough? Fret not. It’s so easy. One of the best things about advertising on Facebook is that it has a large pool of audience with various interests, age, gender, relationship status – just about everything. Based on this demographic & interests data, we can use “targeting” to target your ads to the people most likely to be interested in your products or services.

While Facebook ads are a good way to promote your products, it is also a great tool to build brand awareness, especially for those start-ups or new small companies which have not been established yet in their respective fields.  In this case, you can take advantage of this opportunity to generate interest in your brand and start building a relationship with new prospects.

Many people see Facebook as a marketing tool but you also need to promote useful content on your page for your audience instead of just focusing on pushing out information related on what you’re selling. Another thing you need to take note is Facebook Analytics. Similar to other type of marketing or advertising campaigns, you’ll gained better insights if you can pay close attention to “what works and what’s not” and then refine your efforts accordingly. By referring to the Analytics data obtained from your active ads, you can get maximum results from your effort if you pay close attention to the data.

Conclusion:

Overall, Facebook is a very powerful tool for promoting your website. It allows you to interact directly with people in your target audience and gain knowledge on who they are and what they respond to. Based on this interaction data, you will have a clearer picture on how to design effective marketing campaigns which is tightly focused and customer oriented. With this, we hope this will help you build relationships with prospects who will become your long-term customers.