Improve Your Blog with FB Audience Insights

If you want to build a successful blog, the most important thing is to create a content that your audience are very keen on, or blog posts that offers valuable information.  According to HubSpot, 47% consumers read 3 to 5 blog posts before getting warmed up in the buying process. As you can see, writing blog posts for your target audience that spark interest is the key to generating more conversions and sales.    So, how do we come up with such interesting blog ideas? This can be done by performing market research on the target audience properly and get to know their current interests and what type of content they’re consuming the most.

There’s no better place than Facebook to begin that research. Here’s why.

What is Facebook Audience Insights:

Facebook is the best platform to perform market research. With over 1.4 billion daily active users, it’s guaranteed you can find your target customers on this massive social networking platform. Not only that, but you can also learn a lot about your target audience through Facebook, thanks to Facebook Audience Insights, a tool that provides businesses with information related to their audience to create more targeted content. Audience Insights allows you to explore the entire user base of Facebook to filter and carefully identify your target audience based on their interests, likes, age, education, job, location, income, and much more.

There is no doubt that Facebook is the best platform to perform market research with over 1.4 billion daily active users, it’s almost guaranteed you can find target customers on this massive social networking platform. In addition, you can learn a lot about your target audience through Facebook, all thanks to Facebook Audience Insights which is a great tool that offer businesses with information related to the targeted audience. With this tool, you can create a focused, targeted content since Audience Insights allows us to explore the entire user base of Facebook to filter and carefully identify your target audience based on age, gender, education, interests, job, location, income, likes and much more.

Step 1: Identify Your Target Audience

First you need to identify your target audience to create more targeted blog posts.  You can start the process by establish a buyer persona, a detailed profile of the ideal customer you want to target through your content. Next, based on your buyer persona, you can narrow your search in Audience Insights using the right filters.

For instance, if your ideal customer is a woman who’s planning a wedding, then you can use the Relationship Status filter in Audience Insights to search the target audience based on how long that person has been married. Of course, this is not the best way to find the right information about your audience since you’ll still be guessing your customer interests and demographics through that process. Hence, it is vital to grow an email marketing list to collect leads, or you can install a Facebook Pixel on your website first.  We’ll get into that in the next step.

Step 2: Create a Custom Audience

Facebook recommends that you use your email list to create a custom audience. By using this method, you can analyse an audience who has already shown interest in your business.

To perform this, you just need to download your email list as a CSV file and upload it to Audience Insights.  Once you upload your email list, Facebook will compare the emails with its user base to locate the Facebook profiles of your leads to create a custom audience. Another method to create a custom audience is by using a Facebook Pixel.

This is a conversion tracking tool that you can integrate on your website to track your visitors. Next, you can generate a custom audience using the data gathered from your website visitors.

As you can imagine, using a Facebook Pixel takes a while to gather data. Therefore, the most effective way to create a custom audience is by using your email list.

Step 3: Gather Insights

Once you’ve created a custom audience, you can start analysing the audience through Audience Insights. Go to Audience Insights and choose your new custom audience from the Custom Audience tab on the left-hand side panel.

You can narrow the results using the various advanced filters. For instance, you can narrow your audience based on interests like people who are interested in dating or weddings.   Next, you can enhance the search further based on job titles and lifestyle as well.  Let’s imagine that you own a business promoting wedding catering services and you’re targeting women aged 24 and above who became engaged recently and are interested in weddings.

Once you’ve applied all the necessary filters, you may click on the “Page Likes” tab to view what type of pages your target audience most recently liked.

In this example, your audience seems to be big fans of the SILKYGIRL website, which specializes in Cosmetics.

We now know that your target audience is interested in beauty & cosmetics stuff, so that would be a good topic category for your blog posts.

Step 4: Find the Right Topics

The next step is to craft a blog post title using the topic you’ve discovered through Facebook Insights. You can do this using Quora, a platform filled with questions posted by many different types of people. On Quora, search for your topic. Following the same example, let’s search for “cosmetics”.

Sample search results returned from Quora regarding cosmetics:

As you can see in the results, people are interested in skincare and anti-aging.  You can use these questions to craft an effective blog post title like “5 Hottest Anti-Aging Moisturizer Brands for Ladies in 2019”.

Step 5: Test Your Titles

Blog post title optimization is very important in the sense that it helps to determine how much traffic you can attract to your blog.  First impression counts! Because people will read and determine whether your title is deemed attractive enough to visit your blog.

You may consider using CoSchedule Headline Analyzer to test and analyse your blog post titles for effectiveness and Search Engine Optimization (SEO).

To improve its effectiveness, you can try changing the words of your title and add power words. The tool will also show you how your title will appear in the Google search results as well.

There you have it! All the reasons to add Facebook Insights as one of your main blogging arsenals. Now you can start creating effective blog posts that your target audience will definitely be interested in. One last tip: Once you have identified the right topics to create targeted posts, remember to research for the right keywords to use in your blog posts and titles.